Sunday, July 17, 2016

For Effective Brain Fitness, Do More Than Play Simple Games

For Effective Brain Fitness, Do More Than Play Simple Games

July 8, 2016

Retiring

By CONSTANCE GUSTKE

WHEN a “brain fitness” course was introduced at her retirement community, Connie Cole was eager to sign up. After joining, she learned how to use an Apple iPad and work more complex tasks verbally and on paper.

“My father had dementia, so I’ll do anything I can,” said Ms. Cole, 86, a former elementary schoolteacher who also plays Sudoku puzzles every morning. “If I can give my kids anything, it’s to stay away from having it.”

Truth is, there is no known cure for dementia, or any evidence that exercising the brain in different ways can delay the onset of Alzheimer’s. But such classes still offer useful skills to older people and are seen as helpful by many experts in improving the overall health and quality of life for participants.

The class at her Gayton Terrace community in Richmond, Va., Ms. Cole said, has forced her to think deeper and read more. Best of all, she has learned that regular habits like exercising and laughing and socializing, including talking to strangers, are engaging and perhaps even helpful in extending her life. They certainly help make it more enjoyable.

The theory of this more holistic approach, which goes beyond reliance on popular computer-based brain games, is that the brain thrives on continuous stimulation.

“Your brain doesn’t know how old it is,” said Paul Nussbaum, president of the Brain Health Center in Pittsburgh, which helped design the program used at Gayton Terrace and other communities that are part of the Brookdale Senior Living network. “And what it wants to do is learn.”

Brain exercises should rely on novelty and complexity, he added, including board games that are played with others. All kinds of concentrated activities, like learning a foreign language or how to play a musical instrument, can be fulfilling for older people. But along with exercising and good nutrition, a brain that is fully engaged socially, mentally and spiritually is more resilient, Mr. Nussbaum argues.

The worst thing for older adults, he said, is isolation.

“We all have the ability to shape our brains for health,” Mr. Nussbaum said, “and the earlier the better.”

Legions of baby boomers already use games on computers or apps to stimulate the brain, but they should be thought of as part of a larger engagement with the world, Mr. Nussbaum said.

Dakim BrainFitness, for example, is a computer program aimed at sharpening memory and language abilities, which some retirement communities offer. “It won’t necessarily delay Alzheimer’s,” said Alvaro Fernandez, chief executive of the market research firm SharpBrains.

But he says he believes that Dakim and similar programs like Saido Learning, which was developed in Japan to address working memory in the prefrontal cortex through handwriting, math and reading out loud, offer other benefits and may help slow memory loss and other normal symptoms of aging. There is no magic pill, he cautioned, adding that aerobic exercise is especially important to good health for older people.

Áegis Living on Madison, an assisted living community in Seattle, offers brain games in its brain fitness center. Earl Collins, 90, has been playing brain games there a few times a week for the last two years.

“I keep using my brain,” said Mr. Collins, a retired YMCA executive. “And the game makes me remember, decide and observe.”

At the same time, Mr. Collins plays a trombone in bands and is socially active, including going to a church group in his neighborhood, attending lectures and keeping in touch with former colleagues.

The consensus of researchers, according to a statement from the Stanford Center on Longevity signed by 69 scientists, is that brain games cannot prevent dementia from developing in those who are genetically inclined.

When playing brain games, you get better at playing games, said Laura Carstensen, founding director of the center. But there is no evidence that you will get smarter and fitter.

Still, new learning is helpful, she added, especially interacting rather than passively listening. One good exercise is learning to be a photographer, she said, which translates into better performance on spatial tests.

Another study, financed by the National Institutes of Health, suggests that cognitive training that uses thinking, such as problem solving and learning, like reading a newspaper article and discussing it with a friend, has staying power in the brain — even 10 years after the training ends. In a study published in 2014, the 2,832 participants who did this training had less difficulty performing everyday tasks, such as preparing meals or shopping. Memory training itself, the researchers concluded, does not have long-lasting results.

“This is a very hopeful message,” said George Rebok, a professor in the Bloomberg School of Public Health at Johns Hopkins University in Baltimore who worked on the study. “Even a modest investment in cognitive training pays dividends up to a decade later. And you can impact everyday functions.”

Finding new ways to challenge yourself every day, Mr. Rebok said, is a good idea. This can include lots of ordinary activities like doing mental calculations rather than reaching for a calculator or taking a new driving route or eating with the opposite hand.

“It goes against what we’ve gotten used to doing,” he said, “but you must continue doing these exercises seamlessly. They will increase brain neuro plasticity.”

Wendy Suzuki, professor of neural science and psychology at New York University, offers similar advice. “Every time you learn something new, the brain changes,” she said. “And the most lasting physical changes are from psychical exercise.”

Marty Donovan, 83, signed up for a four-week brain fitness course at her South Port Square retirement community in Port Charlotte, Fla. There she did mental workouts like tossing up a handkerchief with one hand and catching it with another, doing puzzles and learning about nutrition.

“I learned that my brain didn’t need to deteriorate,” said Ms. Donovan, whose parents had dementia. “But I need to stimulate it on a daily basis to keep me out of trouble. The ball is in my court.”

Ms. Donovan has been a lifelong exerciser. She leads a water aerobics class, does yoga and is learning to meditate. “I tend to be a loner, though,” she said, “and I’m working on that.”

Carol Watkins, 78, signed up for the brain waves program at Asbury Methodist Village in Maryland. Besides covering nutrition and exercise, the program encouraged her to choose a new project that she had never done. So she made a photo essay using the photo editing program Picasa. At the end of the class, she brought dragon fruit, which she had never purchased before, to the party.

“I try to do something different every day,” said Ms. Watkins, a former federal government employee. “When I walk, I go on different paths to get there or use different stairwells.”

Mr. Fernandez of SharpBrains said he would like to see a more systematic way to measure cognition, such as annual mental health checkups. “If we had better assessments, we could empower consumers,” he said. “That’s the next frontier.”

Ms. Cole is planning to learn sign language, which is novel and complex. “When you have to move into a facility, you think your life is over,” she said. “Now I want to read more on my Nook.”



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6 Things Every Devoted ‘Anne Of Green Gables’ Fan Absolutely Must Do

6 Things Every Devoted ‘Anne Of Green Gables’ Fan Absolutely Must Do

Lucy Maud Montgomery once wrote, “I am simply a “book drunkard.” Books have the same irresistible temptation for me that liquor has for its devotee. I cannot withstand them.” I, too, am a “book drunkard,” and I am convinced that, had we not lived almost a century apart, Montgomery and I would have been kindred spirits. Knowing what I know now, as an avid reader of Montgomery’s novels, it seems crazy to me that I never read her books – the most famous of which are Anne of Green Gables(1908) and its sequels – as a teenager. I loved the miniseries as a kid, but somehow I managed to escape actually reading the novels until last year, when I moved to Montreal. Deciding to read the books was bit of a lark; I figured that they wouldn’t let me stay in Canada if I hadn’t read what is possibly the most famous Canadian novel ever, so I downloaded a free copy. And then I read the next novel, and the next, and before I knew it, I was on the road to Prince Edward Island with a fellow devotee to frolic among the flowers and fantasize about being Anne Shirley.

The Anne novels are wonderful and addictive, and if you haven’t read them, do. Looking at the world through Anne’s eyes, your life will instantly seem just a little bit happier, and the world just a little bit brighter. If you’re already a die-hard fan, here are six ways to express your love:

1. Watch the Miniseries

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If you’re an Anne fan, I’m assuming that you’ve already seen the fantastic 1985 miniseries and its 1987 sequel approximately 600 times. Most fans would agree that Megan Follows is the definitive Anne, and of course, Colleen Dewhurst as Marilla is the BEST. If you haven’t seen the miniseries, what are you doing with your life? Stop reading this article and go watch it RIGHT NOW. (And then come back and finish reading, please.)

2. Buy the merch

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Etsy is packed with homemade gear for the Anne fan, from costumes, to clothes, to jewelry, to posters, to this Anne purse, which I WANT in my life.

3. Go to Prince Edward Island

b45ea320-bfb0-0132-46b8-0e9062a7590aNot gonna lie: PEI is not the easiest place to get to. Unless you live in Maine, New Brunswick, or Nova Scotia, PEI is far away from you. When I visited PEI last summer, our drive from Boston to Charlottetown took about 10 hours. The thing is, the long travel time is totally worth it. PEI is lovely, whether you like Lucy Maud Montgomery or not.
Some of the best aspects of Anne of Green Gables are Montgomery’s vivid descriptions of Prince Edward Island, which make the region sound ridiculously — perhaps impossibly — beautiful. She describes the Lake of Shining Waters, for example, as almost magical:

[T]he water was a glory of many shifting hues—the most spiritual shadings of crocus and rose and ethereal green, with other elusive tintings for which no name has ever been found. Above the bridge the pond ran up into fringing groves of fir and maple and lay all darkly translucent in their wavering shadows. Here and there a wild plum leaned out from the bank like a white-clad girl tip-toeing to her own reflection. When Anne gasps and sighs over the beauty of the lake or the White Way of Delight, it’s easy to assume she’s just being theatrical, but the island really is that beautiful, a rolling landscape of farmland and sea, with startlingly red earth.

4. Be an Anne Tourist

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Once you’re in PEI, there’s lots of Anne of Green Gables stuff to do. Essentials include visiting the house that inspired Green Gables, now a museum, and the site of Lucy Maud Montgomery’s Cavendish home. You can also sign up for “Matthew’s Carriage Ride,” which involves a fake “Matthew” with a horse and buggy driving you around the Lake of Shining Waters. It sounds cheesy, and it sort of is, but it’s also really fun and beautiful.

5. See the Musical

Of course there is an Anne of Green Gables musical. In fact, there are two. Anne of Green Gables: The Musical is performed throughout the summer in PEI, and when I realized that my own pilgrimage to the island came before the musical’s annual premier, I was heartbroken – “My life [was] a perfect graveyard of buried hopes.” It is now my life’s ultimate ambition to see that musical, as well as Anne and Gilbert, a musical which takes on later parts of Anne’s story.

(These plays are sometimes performed outside of Prince Edward Island, but apparently mostly in Canada. Dear President Obama, please get on this ASAP.)

6. Wear this stupid hat

Yes, that’s me, and, yes, I am wearing a child’s hat that has fake hair attached to it. Have I mentioned that I love Anne of Green Gables?

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Images: Sullivan Entertainment; Bookarelli/Etsy; Steve Sullivan, Jenn Calder/Flickr; Lara Rutherford-Morrison



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Handgunlaw.us

Handgunlaw.us

Click Here for Legislative or other important State Changes. 

US State Pages

This US Map uses internal hot-links to the state Information for each of the states in the United States and its possessions. Simply click on the states abbreviation on the map to view that state's information page in a new browser window. To view the All U.S. Page, click on U.S.A. at the bottom of the map to the left. 

Where we have made every possible effort to insure these maps and information are accurate as of the last update found in the top left corner of this page, it is your responsibility to verify the data offered. 

By using any of these links or information provided here, you agree to hold harmless and without liability, PC Solutions, Inc., Steve Aikens, Gary Slider, or any provider of such information. 

You are responsible for validating your own information.


Why have this site

This site is owned by Steve Aikens and Gary Slider. We firmly believe in the Second Amendment, Concealed Carry and the fact that we have both a right and responsibility to take a pro-active position in our personal defense. Unfortunately, we recognize there are so many variances in our state to state laws, the average individual may have difficulty keeping up with those laws well enough to prevent them from breaking the law,  especially as they travel. Since we have the ability to research those laws and create an informative Concealed Carry specific site, we have done so.

Gun Sales Rise as Crime, Accident Rates Fall.

We now offer T-shirts and some miscellaneous items on www.cafepress.com. You're invited to visit the store there and grab a Tee, mousepad or coffee mug with our November 2007 Map on it. 

We are a Database of Information on Carrying Firearms legally for Self-Defense. As we have time, we continue to add basic, related information. However, this site is focused on Concealed Carry. That is all we will try to be.

We need your assistance. If there is a change in your state honoring other states permits/licenses, a change in laws concerning places off limits to carry or other restrictions on carry, or you find a broken link or spelling error on this site, please Contact Us so we can add it or make a correction. We want to make the information available here as correct as we can possibly make it. Thank you and Stay Safe.


Recommended Reading


Defensive Handgunning
by John Farnam 

Principles of Personal Defense
by Jeff Cooper 

The Right to Carry:
An Awesome Responsibility
by Joel Fulton 

Stayin' Alive 
by Paxton Quigley 

Defensive Use of Firearms
Revised
by Stephen Wenger

Concealed Handgun Manual
by Chris Bird 

Armed Response
by Kenik/Ayoob

Combat Gunfighting
by Michael T. Rayburn

DISCLAIMERAbove you will find our suggestions for related reading material. These are publications that are commercially available in a number of markets. In our opinion they offer valuable information to those that believe in their pro-active personal protection. As a courtesy, we have provided links to booksellers that offer these publications because they also provide a brief synopsis of the content of the publications, but we have absolutely no vested interest in where, or whether or not you decide to purchase these publications. This site does not offer exchange links, we do track navigation of this site only to help us determine how to best serve site visitors, we do not sell any links or receive any monetary gain from any source. This site is wholly owned, financed and operated by Steve Aikens and Gary Slider. No other individual or company has any interest in this site. 



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Thursday, July 14, 2016

They’ll Have to Rewrite the Textbooks

They’ll Have to Rewrite the Textbooks

It’s a stunning discovery that overturns decades of textbook teaching: researchers at the School of Medicine have determined that the brain is directly connected to the immune system by vessels previously thought not to exist. “I really did not believe there were structures in the body that we were not aware of. I thought the body was mapped,” said Jonathan Kipnis, a professor in the Department of Neuroscience and director of the University’s Center for Brain Immunology and Glia. How these vessels could have escaped detection when the lymphatic system has been so thoroughly mapped throughout the body is surprising on its own.

But the true significance of the discovery lies in its ramifications for the study and treatment of neurological diseases ranging from autism to Alzheimer’s disease to multiple sclerosis. Kipnis said researchers no longer need to ask questions such as, “How do we study the immune response of the brain?” or “Why do multiple sclerosis patients have immune system attacks?” “Now we can approach this mechanistically — because the brain is like every other tissue connected to the peripheral immune system through meningeal lymphatic vessels,” Kipnis said. “We believe that for every neurological disease that has an immune component to it, these vessels may play a major role.” Kevin Lee, who chairs the Department of Neuroscience, recalled his reaction the first time researchers in Kipnis’ lab shared their basic result with him.

“I just said one sentence: ‘They’ll have to rewrite the textbooks.’ There has never been a lymphatic system for the central nervous system, and it was very clear from that first singular observation — and they’ve done many studies since then to bolster the finding — that it will fundamentally change the way people look at the central nervous system’s relationship with the immune system,” Lee said.



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Your Deluded Brain Thinks It's Conscious!

Your Deluded Brain Thinks It's Conscious!

AdobeStock_57554015.jpg

Nonsense in neuroscience is a deep well. From the New York Times:

Consciousness: The Mind Messing With the Mind

The challenge now is to explain how the inner world of consciousness arises from the flesh of the brain.

Michael Graziano, a neuroscientist at Princeton University, suggested... that consciousness is a kind of con game the brain plays with itself. The brain is a computer that evolved to simulate the outside world. Among its internal models is a simulation of itself -- a crude approximation of its own neurological processes.

The result is an illusion. Instead of neurons and synapses, we sense a ghostly presence -- a self -- inside the head. But it's all just data processing.

"The machine mistakenly thinks it has magic inside it," Dr. Graziano said. And it calls the magic consciousness.

It's not the existence of this inner voice he finds mysterious. "The phenomenon to explain," he said, "is why the brain, as a machine, insists it has this property that is nonphysical."

The only "con game" going on here is the nonsense that consciousness is just an illusion generated by "data processing" in the brain.

Is the brain a computer? Perhaps, in a restricted sense, depending on how you define computation. If computation is an algorithmic process by which an input is matched to an output, then some brain processes are computation. If light striking a retinal cell (input) causes an action potential to be propagated (output), then that falls under the rubric "computation."

But if we define computation thusly, then any number to ordinary things are computation. Cooking a potato is computation: applying heat (input) warms the potato (output) according to an algorithm (laws of thermodynamics). Dropping a rock is computation: letting go of the rock (input) lets it fall to the ground (output) according to an algorithm (law of gravity). So the brain is a computer, if one defines computation in a way that is so broad as to impute computation to any trivial deterministic action in the physical world. 

Is the mind computation? No, it's not. If fact, the mind is the opposite of computation. The hallmark of the mind is that thoughts are intentional, meaning (by the technical definition of intentional) that every thought is about something other than itself. The mind points to things other than itself. We think about things: about people, about places, about concepts. 

Computation is inherently never about anything other than itself. Computation is internal mapping: input to output according to an algorithm -- irrespective of the input. Your word-processing program is blind to the meaning conveyed by the letters you type on it. It merely matches your keystroke to the image on the screen. It doesn't know or care about the meaning in the text you type. Your photo program uploads your pictures from your camera. It cares not whether the pictures are of your trip to France or of your grandma or of your kid's school play. 

Computation is computation because it's never about anything. It's is non-intentional. The mind is the mind because it's always about something. It's intentional. Computation is the opposite of the mind. If it is computation, it is not mental. If it is mental, it is not computation. The Venn diagrams never cross. 

Note what this means for "artificial intelligence." A computer can't be conscious, because computation is the antithesis of consciousness. Computation is a mechanical process of mapping without reference to the content of the map. Mentation is a mental process of reference to an object -- to content -- other than itself.

The Times (paraphrasing neuroscientist Graziano):

... consciousness is a kind of con game the brain plays with itself.

Gibberish. Brains don't play con games. Brains play no games at all. The brain is an organ. It generates action potentials, secretes neurotransmitters, floats around in spinal fluid inside the skull, etc. Only people play con games. Organs play no games at all. 

The idiotic claim that "brains play con games" is the mereological fallacy -- the error of attributing to parts that which can only be attributed to the whole. Brains no more play con games than feet run marathons or hands play piano. People play con games and run marathons and play piano, using their brains and feet and hands. The mereological fallacy is perhaps the most common fallacy in neuroscience (a discipline beset with fallacies). Only a human being thinks or has emotions or has perceptions. Brains don't think or emote or perceive. Brains do organ things. People do people things. 

But, a witless neuroscientist might say, we merely mean "the brain plays a con game" as a metaphor. My reply: then don't make metaphysical claims based on your metaphor. If your claim that brains play con games is metaphorical, then you can make no claim about the nature of consciousness based on your claim. Metaphors are not metaphysics. You can't have it both ways. If it's a metaphor, it can't be taken seriously. If it is to be taken seriously, it must not be a metaphor. 

More:

"The machine mistakenly thinks it has magic inside it," Dr. Graziano said. And it calls the magic consciousness. It's not the existence of this inner voice he finds mysterious. "The phenomenon to explain," he said, "is why the brain, as a machine, insists it has this property that is nonphysical."

Machines can't think, and the brain is not a machine anyway (it's a natural thing, not an artifact). The brain doesn't "insist" anything. People insist. 

And some aspects of thought are indeed non-physical. Thinking about universals, such as concepts, is inherently non-physical, because universals by their nature cannot be instantiated in matter, and therefore must be non-material. 

Neuroscience is infested with materialist fallacies. Graziano is a philosophical illiterate who is doing great damage to science and to the public understanding of science, and the New York Times should be debunking this junk neuroscience, not disseminating it.

Photo credit: © Steve Young -- stock.adobe.com.



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Wednesday, July 13, 2016

People who always run late are more successful and creative

People who always run late are more successful and creative

Mann UhrShutterstock

We all have a friend or colleague, who is never on time. They don't mean to annoy us or think they're entitled to being late — it's just in their nature. While successful time management can be easy for some, others just never get round to learning the art of schedule prioritization (no pun intended).

If you're not one of those people, you're bound to be perpetually annoyed with those who always seem to be late. Unpunctuality is incredibly unpopular — especially in work life. Different cultures have different understandings of time, but especially in our Western world today being late for something is seen as rude and unprofessional. 

Being late isn't a sign of disrespect

We should stop scolding people who are late. They're most definitely not lazy, it could even mean they have a whole lot on their plate. Multitasking makes you lose all sense of time.

Sure, some studies question the efficiency of multitasking, but especially successful people tend to do more than one thing at the same time. Think of actor-turned-entrepeneur Ashton Kutcher for example, who is a producer, runs a viral media company and famously invests in numerous start-ups and tech comanpanies such as Skype, Spotify, Uber, and Foursquare — all while being one of the most successful actors of our time.

Positivity is what makes you tardy

If you notice you're constantly running way behind schedule, it could be because you're an optimist. Yeah, you read that right. If you're an optimist, you tend to think you have more time on your hands than you actually do. Makes sense, doesn't it?

And this kind of positive thinking is the same personality trait which makes you more successful in life: a study among salesmen shows, that optimists tend to complete 88 per cent more sales than their colleagues.

But there's more. Optimism — again: the personality trait responsible for your tardiness — makes you live longer. If you go through life with a positive attitude, your heart will thank you for not being put under a whole lot of stress.

Personality type B for the win

In the 50s researchers started dividing people into two different personality groups: type A and type B. While the former makes you competitive and impatient, the latter makes you relaxed and creative. So being late a lot would suggest you're in the type B category.

A study shows that the two different types have a complete different perception of time: after one minute the research participants had to guess how much time had passed. People from subject group type A guessed at an average of 58 seconds while those from group type B thought in average that 77 seconds had passed.

To sum up: it's not your fault you're late. You just perceive the world differently than your moaning friends.

It's okay, if you're late from time to time

For type B people, being an optimist is a positive thing (again, no pun intended). They tend to see the big picture rather than distracting themselves with details. If they miss an appointment, maybe that's because they are having an incredibly creative idea.

Next time someone scolds you for being late, just refer them to this article. It's science.



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How to Project Your Purpose

How to Project Your Purpose

I have written quite a bit about our purpose (Why you exist?) and our vision (Where do you want to be?). As leaders, once we understand why our purpose and our vision are so important, the next logical step is to spread the word.

Bobby Albert explains how every leader can effectively communicate and project their purpose by taking three simple steps! 

My pulse quickens and I can feel the excitement build within me when I think about a leader effectively communicating their purpose and vision to their team! And even though it can be challenging, the rewards are worth it!  Let me share how we did it at my moving and storage company.

Operation QIC

On February 12, 1992, we introduced our first half-a-day, company-wide meeting called Operation QIC (pronounced “quick” for Quality is Contagious).

Because that first meeting was so successful, we continued to have an annual post-peak-season, half-day, company-wide QIC-Day (named after the first meeting).

The Purpose

The purpose of a QIC-Day was to emphasize a yearly theme.  And in October 2001, I introduced WOW!  to our people so we all would clearly understand…

W – Why we exist? (our purpose)Bobby Albert explains how every leader can effectively communicate and project their purpose by taking three simple steps!

O – (has no meaning)

W – Where do we want to be?  (our vision)

Years prior to our WOW! QIC-Day, our people had already heard me speak about our purpose (Customers For Life) and our vision (Revolutionizing the Way People Move).

The WOW! QIC-Day was that moment we codified our thinking as we more deeply discovered why we exist (our purpose) and where do we want to be (our vision).

For this blog post, I will focus on how I conveyed our purpose to our entire company.

Every leader can effectively communicate and project their purpose by taking three simple steps.

1. Understand the Method 

I have found that interactive group activities are the best way to help folks dive deeper into any topic.  So, we intentionally planned such activities for this important day. As our employees arrived for our WOW! QICDay, we asked them to sit at pre-assigned table groups of no more than eight people per table to…

  • Encourage interaction and discussion
  • Enjoy the games we were about to compete in

Fun Games

Each game played was designed for our people to…

  • Have fun
  • Learn to work as a team
  • Discover practical applications

Game # 1 – To kick off the meeting, we used an “ice breaker” game for our people to get up from their chair and move across the room to ask questions given to them to learn something personal about someone they would not have known before.

Game # 2 – I’m sure you’ve heard of Monopoly.  It’s the world’s favorite family board game. Well, we played a similar game.

To give emphasis to our QIC-Day and since we were in the moving and storage business, we called our custom made board game Moveopoly! (I still have the original custom game board template we made.)

2. Clarify the Message 

At our WOW! QIC-Day, we divided our agenda into two parts:

  • Our Purpose
  • Our Vision

For now, let’s look at how I rolled out and communicated our purpose.

Our Purpose

In my company at the end of the day, we want to accomplish only two things:

  • Delight Customers, and
  • Increase Operating Profits

I later called these our super–objectives, because they became the two high-level, over-arching objectives for our business.  And they were so simple that everyone could easily understand and remember them.

We knew we had delighted the customer when we gave them an experience that exceeded their expectations.

And we actually had measurable performance goals related to how well we delighted the customer.

Insight: When you delight your customers, increased operating profits will follow.

As a by-product of delighting the customers, we achieved our purposeCustomers For Life.  That WOW! QIC-Day, I also shared with our people our three priorities for why we exist:

  • Grow business in existing markets
  • Expand business into compatible niche markets
  • Develop and sustain long-term customer relationships

Afterwards, we had open discussions about what these three priorities looked like specifically for our business.

3. Amplify the Awareness  

During the meeting, we used two questions to stimulate thinking and discussion about our purpose (Why we exist):

  • Can you identify the things that delight (not just satisfy) our customers and achieve our purpose – Customers For Life?  (positive thoughts)
  • Can you identify the things that turn customers off?  (negative thoughts)

I used the following process to engage our people to participate in the facilitation exercise about our purpose:

  • I introduced the first of the purpose-related questions from above and asked our people to discuss at their table possible answers to that question.
  • Next, each table used their flip chart to record their ideas and answers in response to the first question.
  • Then, one-by-one, each table was asked to share their best idea for that question with the entire group.

Then we repeated the process for the second question. Finally, we all played the Moveopoly board game about our purpose.  Each table created their own game cards based on the answers shared as part of the previous exercise. Cards were made using 10 positive thoughts and 10 negative thoughts that our people gave during the facilitation exercise.

Boy, did our people have lots of fun playing Moveopoly and competing against the other table teams for special prizes.

But most of all while they were having “a ball of fun” and using the positive cards and negative cards containing their own thoughts, it completely reinforced how they were going to achieve Customers For Life – our purpose.

In my next blog post, I will talk about the second half of our WOW! QIC-day agenda – and describe how we introduced and reinforced our vision – Where do we want to be?

Do you know why you exist as a person and as an organization?  How could you use a similar game-based discovery approach with your people to deeply communicate your message to them? Please share your comments <here> and share this blog post with family, a friend, and/or co-worker. 



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